Books And Courses By Andrei Zinkevich

Over the past years I’ve created a handful of books and courses to help B2B companies growing sales pipeline, accelerating sales and scaling revenue with full funnel system B2B marketing. Below is a list of the free and paid products currently offered at Getleado.

System B2B Marketing (FREE Course)

books and courses

I've taken some of my best material from the last decade of working as CMO for several B2B mid-sized and enterprise companies, running my agency and consulting, and designed a fully personalized, 8-lesson course on how to become a better marketer and create an evergreen growth system for any B2B business.

This free course is delivered entirely over email. You can move through it at your own pace or just consume it in one sitting.

LinkedIn Content Marketing (FREE Ebook)

Linkedin content marketing

This is the most in-depth and comprehensive book on LinkedIn content marketing for B2B companies.

In the book we share the exact process we use with my co-author Ricardo Ghekiere to attract and nurture high-quality B2B leads on LinkedIn without spending a dime on ads or sending cold emails.

B2B Growth Deconstructed (FREE Ebook)

This is a compilation of B2B marketing guides on how to generate leads after GDPR written by B2B marketers&founders community.

Guides that are included:

  • The step by step guide on how to create your Ideal Customer Profile
  • The complete guide to find, qualify and convert high quality leads with side project marketing in a processed way
  • Step by step process to automate your outreach on LinkedIn / Twitter / Email
  • A complete guide on how to use podcast for b2b lead generation
  • 31 simple, yet brilliant lead generation techniques to supercharge your sales pipeline

The ebook was awarded #3 Product of the Day on Product Hunt in May 2018.

120-Second Marketing Self Assessment (FREE Tool)

This 120 second self-assessment tool will show you the biggest bottleneck in your marketing.

After you finish the self-assessment, you'll get a personalized report on how to deal with your bottleneck and accelerate sales minimum by 25% in the next 6 months.

I'll send you materials on how to engage with different metrics that impact sales pipeline velocity and revenue.

SYSTEM B2B MARKETING (starts at $497)

This is the most comprehensive and in-depth course on full-funnel system B2B marketing. In the course I share the exact process I use when working on marketing strategy for Getleado clients.

Here is the exact syllabus you’ll work through in each of the modules:

  • MODULE 1: THE CORE PRINCIPLES OF SYSTEM B2B MARKETING
  • MODULE 2: MARKET SEGMENTATION
  • MODULE 3: IDEAL CUSTOMER PROFILE
  • MODULE 4: COMPETITORS ANALYSIS
  • MODULE 5: POSITIONING AND UNIQUE SELLING PROPOSITION
  • MODULE 6: THE B2B CUSTOMER JOURNEY
  • MODULE 7: RFM ANALYSIS
  • MODULE 8: MARKETING STRATEGY AND MARKETING PLAN
  • MODULE 9: B2B MARKETING ANALYTICS
  • MODULE 10: BUILD MARKETING TEAM