System B2B marketing and marketing strategy

Hi there.

Thanks for your interest in my services!

My name is Andrei Zinkevich and I help B2B companies scale revenue with system marketing.

I live and breathe B2B marketing for 11+ years.

In 2007 I’ve started marketing career as a sales rep at Kimberly Clark, then switched to trade marketing and worked as CMO at German consulting company.

In 2013 I started to work a B2B marketing consultant and founded Ad.Wize – B2B marketing consulting agency.

Starting from 2013 I have helped to create a marketing strategy, increase pipeline and scale revenue for companies from different industries like IT solutions for enterprise segment, hygiene manufacturing, production of gas fire extinguishing modules, cosmetics, digital marketing, the healthy mills’ services, etc.

Here’s a list of companies I helped to grow:

I’ve helped Celltex s.r.o. to enter new market and achieve sales volume 220 000 EUR in a first year.

I’ve helped RMS company to grow monthly turnover of 1 branch from $90.000 to $300.000.

I’ve helped ISP company to automate lead nurturing process and optimize sales funnel so the deal closure rate has increased by 5%.

Peter Grivna

CEO, Celltex s.r.o.

Andrei was hired in 2012 as B2B marketing consultant to introduce our products to the new marketplace, and I'm pleased to say that Andrei met and exceeded his target sales quota and our expectations each year.

Andrei has great customer and marketing background and I have no hesitation to highly recommend him as a skilled B2B marketing consultant.

Here’s how I can help you:

Everything I do is made in purpose to help you create a strategy which will lead to long-term results instead of one-time immediate growth hacks. If you agree that process comes always before the tactics, here is how I can help you.

B2B Lead Generation


I'll create and help you to implement personalized lead generation campaigns to acquire high-quality B2B customers (including account-based campaigns).

Sales funnel optimization


I'll develop a complete customer journey, divide sales funnel into microstages, optimize every microstage to generate more high-quality sales-ready B2B leads, reducing time between stages in the pipeline and shorten sales cycle.

Sales and marketing alignement


I'll help you to align sales and marketing teams around outcome-based instead of output-based activities, set up clear communication and KPI.

lead nurturing 


You'll have automated lead nurturing campaigns that will increase the number of sales-ready leads and shorten the sales cycle.

Inbound marketing


We'll develop content strategy, content plan, promotion and distribution channels, and help you implement inbound marketing to create a stable flow of high-quality inbound B2B leads.

Marketing audit


You'll get customized report which will show the gaps and lacks in your marketing, including my suggestions how you can improve them.

MARKETING TEAM COACHING AND ADVISORY


Your team will get access to my brains to achieve your company's goals. As well, I'll prepare tailored for your goals workshops to train your team.

Workshops and Speaking


I can host a personalized workshop for you marketing and sales team according to you business objectives. As well, you can invite me to speak at your event.

Vladimir Surkov

CEO, Rostovskaya Manufaktura Santehniki 

With a help of Andrei we've implemented system marketing and created effective marketing strategy.


The results of cooperation: customer growth by 40%.

How we’ll work on your project

  • 1
    Intake questionnaire. After you fill in the application form, I’ll send you the intake questionnaire to learn more about your business, marketing challenges and goals you want to achieve with my help.
  • 2
    Discovery call. After I’ll analyze your answers and get sure we can achieve 10x ROI from cooperation, I’ll send you a link to my calendar to schedule a 20-minute discovery call where we’ll discuss your goals and my preliminary ideas how to achieve them.
  • 3
    Roadmapping. Before starting on any journey, it’s wise to plan ahead. Before engaging in any project I always service as a way to help you understand how to achieve your goals, what we should fix and improve, what challenges we might face and what budget will be necessary for engagement. Roadmapping helps to:

    -->> Outline all the stuff we should work on to achieve your goals and eliminate what is unnecessary. This produces a better solution on a tighter budget.
    -->> Produce an accurate estimate of the project timeline and cost, preventing irritating and costly overages and delays.
    —>> De-risks your investment in a project and makes sure the money you’re spending actually generates a return.

    The result of roadmapping is a plan of activities and recommendations to achieve your business objections with clear KPI, budget and ROI.
  • 4
    Project execution. You can choose done-for-you or advisory option. Both packages include weekly Skype calls and work chat for quick communication. The length of advisory projects is completely up to you.
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Andrei has been a true inspiration to me when it comes to B2B marketing.

A true leader that understands the value of building long terms relationships with insane value.

If you are looking for growth in the B2B segment, Andrei is your man. 

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Ricardo Ghekiere

Founder of Fast Forward, Belgium

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Working with Andriy is a true pleasure.

I value very much is commitment, his reliability and his business orientation. I am sure he will achieve all the goals he set for himself.

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Luca Ottolini

CEO of Incorp

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After implementing Andrei’s recommendations regarding lead nurturing, RFM analysis and post-sales service we saw a 17% revenue growth in the first month.

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Alexandr and Nadezda Brailovskie

Founders, Receptor LLC, Russia

Svetlana Kotenko

CEO, FoodEx, Ukraine 

We reached out Andrei to help us create an effective marketing strategy. 


Andrei figured out new profitable market segments, improved our Unique Selling Proposition and repositioned our company. 


We implemented RFM-analysis, post-sales service, reactivation campaigns and created new marketing plan focused on my personal branding. That's how "A day of successful businessman" podcast appeared.


As a result of a new marketing strategy, PR and inbound marketing in a half of year we achieved:

  • Monthly revenue growth by 40%
  • System approach to marketing
  • Got the reward as the best healthy food delivery service in 2017
  • I was included in rating The 500 most influential women in Ukraine

Application Form

After you'll fill in the application form, I'll send you a link to the intake questionnaire.

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