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Proven step-by step process how to create a predictable, scalable lead generation and sales system with full-funnel B2B marketing.

63% of B2B marketers report that their biggest marketing challenge is to generate traffic and leads (according to the State Of Inbound report by Hubspot).

40% report that they struggle to provide the ROI of their marketing activities.

marketing challenges


The most common reasons are:

  • One size fits for all approach. Marketing runs generic marketing campaigns trying to cover maximum market segments with a universal marketing message while sales run the same generic outbound campaigns, playing the game of numbers and hoping to get the meeting.
  • Marketing and Sales teams aren't aligned. Marketing focuses only on the TOFU activities and doesn't move leads through the funnel
  • Marketing and Sales don't engage with the buying committee. Marketing and sales focus solely on the decision-makers and don't engage with other people who influence the decision-making process. 
  • Sales stops at the point when the deal was closed. Instead of focusing on retention and expansion marketing and sales switch their focus on generating new leads.
  • The sales process is company-centric and isn't based on the customer journey. Marketing and BizDevs try to generate meetings with paid acquisition and outbound and don't focus on the process of how customers buy. Like the one, you can see below.


  • You don’t realize what is working and what doesn’t work. This is the reason you don’t have a scalable and predictive lead generation and sales processes, so your revenue doesn’t increase or even decline.
  • You need to focus on «quick win» tactics like cold emails, LinkedIn spam connection requests or inMails to fill in sales pipeline which leads to database burn out
  • You don’t nurture and sell to leads who aren’t sales-ready which means you are missing up to 97% of opportunities.
  • You focus only on sales and don’t expand business with the existing customers so you need a «fresh blood» in your sales pipeline every new month. It is costing you more in sales and marketing to to acquire your customers than you make from each sale.
  • You don’t understand the gaps in your sales funnel and waste marketing budget.
  • You do lots of marketing activities but they don’t seem to be clearly leading towards a sale. Marketing is unable to show the ROI on their programs.

From my vantage point of 13 years in B2B marketing, I see the ten-step framework that will help you to ​create a predictable, scalable, optimized and efficient lead generation and sales system.

10-step framework that will help you to create an evergreen growth system:

  • Define the most promising market segments
  • Develop an ideal customer profile
  • Define the buying committee
  • Define their buying process (customer journey) 
  • Define the steps to address the buying process
  • Develop a sales process
  • Develop a lead nurturing program
  • Develop post-sales and expansion processes
  • Set up organizational resources for every step
  • Develop a full-funnel marketing plan

Introducing the


Recently  I've finally recorded and created an in-depth course on full-funnel B2B marketing which I use for six years to create an effective lead generation and sales machine for B2B tech companies and high-ticket service providers . 


The full-funnel B2B marketing course will be a good fit for your company if it belongs to one of the industries.

B2B SaaS 

B2B Service-based companies

B2B Manufacturers

Marketing Agencies


  • Your sales cycle is more than 30 days
  • In most cases you are selling to the buying committee instead of one decision-maker
  • Cost of acquisition is high
  • Your average deal value (or LTV for SaaS) is higher than $5.000 ​​​​


The course consists of 10 in-depth modules that will help you to implement the full-funnel B2B marketing framework and create predictable, scalable, optimized and efficient lead generation and sales system.

You'll learn:

  • How to figure out the most promising market segments and narrow down your positioning
  • How to figure out who are your best customers, what motivates them to buy and how to map their buying process
  • How to create an irresistible unique selling proposition and differentiate your product
  • The 4 stages of the customer journey and how to improve every stage to maximize ROI of marketing campaigns
  • What you REALLY must know about your competitors and how to figure out the weaknesses
  • How to shorten the sales cycle and increase the deals closure ratio
  • How to acquire customers who aren't ready to buy from you right now
  • How to create a marketing strategy with clear goals, KPI, and marketing budget
  • How to develop a full-funnel marketing plan to improve lead generation and sales processes
  • How to set up transparent marketing analytics and KPI to evaluate the efficiency of your marketing campaigns
  • The exact questions you'd ask marketer during the interview to figure out his qualification
  • How to sell more to the existing customers based on their historical activity
  • My exact process to develop the skills of your marketer to make him a game-changer in your organization


Stapho Thienpont

Stapho Thienpont

CEO, The Marketing Family

Vladimir Blagojevic

Vladimir Blagojevic

Founder, Scale XL

The course covers exactly what you need to do to create a winning strategy. There are no "shortcuts" nor "secrets"... just the foundations of what you need for building a predictable lead generation and nurturing system that actually works in complex B2B sales.

If you expect a one-size-fits-all, "silver bullet" solution, then this course is not right for you. If you want to deepen your knowledge and understanding about what's required to generate B2B sales opportunities in today's crazy-competitive market, then this definitely is something to consider including in your learning program for 2019.

Ivan Omelchenko

Chief Marketing Officer, Elta LLC

This is my second course from Andrei.

I decided to enroll in System B2B marketing for several reasons:

1) SEO and PPC were ineffective
2) Sales team only generated the reasons why leads don't want to buy our product
3) Our work with existing customers was chaotic and ineffective

I got from the course more than I expected.

After passing it, it's hard to understand how our company worked without these tools – like blind kittens.

Got a few new ideas and insights:

+ How to segment and prioritize market segment the right way and plan custom campaigns for every segment
+ SWOT analysis based on competitors analysis
+ How to search for new channels, tools and ways for company's growth

The most valuable skills I got from the course are market segmentation, USP development for each segment, ideal customer profile development, mapping customer journey, competitors analysis and company's positioning.

As a result, I've created a realistic marketing plan which can help to achieve expected sales quota.

Also should admit I enjoyed working with Andrei during the course. He quickly provides comprehensive feedback and delivers much more than I expected.

During the entire course, there was not a single question that would remain unanswered.

Thanks a lot for System B2B marketing and wait for me on your inbound marketing course.

Christiaan Sluijs

Founder, T-Mining

The value I got from the program is in the combination of theoretical concepts, homework & exercises, using predefined templates, coaching and discussions between peers.

It's an extensive program and follows a clear path towards a concrete tailored marketing plan.

Mary Shvets

Senior Digital Marketing Specialist at Tribe47

I got some techniques and tactics that could help me deliver better B2B marketing campaigns. I have more clarity now on the process of ICP.

Full-Funnel B2B marketing is very much straightforward course with lots of tools and examples to follow. Organized in a way that it's super easy to digest and improve in B2B marketing.

Ricardo Ghekiere

Head of Growth at Upthrust 

Andrei has been a true inspiration to me when it comes to B2B marketing.

A true leader that understands the value of building long terms relationships with insane value.

If you are looking for growth in the B2B segment, Andrei is your man.

Evgeniy Rudakov

CEO, «White Elephant» LLC

Before starting the course I was acquainted with many marketing tactics but had a problem with a system approach. Every marketing tactic alone does not give the result that my company needs so I decided to enroll in a System B2B Marketing course.

Our global goal is to create a systematic approach to marketing in our company. Achieving this in one month is not possible, so we are in the process. Andrei showed the system, we are now implementing it.

After finishing the course, I got new ideas about lead nurturing and what should be improved.

During the course, we developed an ideal customer profile for several market segments. Conducted competitors analysis. Improved unique selling proposition for our core product. Implemented MQL.

Also, I'd like to underline the practical side of the course: no fluff content, minimum theory, just "listen and implement" content.

Andrei also gave lots of templates that simplify our marketing work and course implementation.

The first thought when I've finished the course was: "I have a work for the next few years" :) and the best thing is that everything is packaged in one effective system.

The course is highly recommended for B2B marketers and founders.

Matteo Mirabella

Co-founder, Linkeders

I wanted to improve the services and and the value I was delivering to my clients. I managed in 2 weeks to more than double my service's pricing by applying the knowledge you gave me. Passing from a maximum of 800€ per month to a maximum of 2.400€ per month.

Mieke Houbrechts

Marketing Manager,

This is a guided program that helps you build and improve our current marketing approach in a very hands-on way. Thanks to the videos and templates, this is something we'll be able to use and iterate on in the long term, and it allows you to follow the program at your own pace.

My biggest concern was if I'll be able to free up enough time for this program/ Upfront, you don't know what the program will cover exactly, so you have to make a guess if it will be worth the time and effort. In this case, it was more than worth it!

For me personally, the program really gave me a big motivation boost and new inspiration for growth. Being the only marketer in our company, I sometimes miss the feeling of being able to spar with others who have the same expertise field. The feedback and the opportunity to ask questions is really valuable, and I feel like I've learned a lot from this program.

Which System B2B marketing package is Best for You?


$97 / 6 Months

  • 8 modules of Full-Funnel B2B Marketing Course
  • Templates and worksheets
  • Personal review and feedback on your homework



  • 8 modules of Full-Funnel B2B Marketing Course
  • Templates and worksheets
  • Personal review and feedback on your homework
  • The Market Segmentation Workshop
  • LinkedIn Content Marketing Workshop