63% of B2B marketers report that their biggest marketing challenge is to generate traffic and leads (according to the State Of Inbound report by Hubspot).
40% report that they struggle to provide the ROI of their marketing activities.
The most common reasons are:
From my vantage point of 13 years in B2B marketing, I see the ten-step framework that will help you to create a predictable, scalable, optimized and efficient lead generation and sales system.
Recently I've finally recorded and created an in-depth course on full-funnel B2B marketing which I use for six years to create an effective lead generation and sales machine for B2B tech companies and high-ticket service providers .
The full-funnel B2B marketing course will be a good fit for your company if it belongs to one of the industries.
B2B SaaS (mid-price and enterprise)
B2B High-Ticket Service Providers
The course consists of 10 in-depth modules that will help you to implement the full-funnel B2B marketing framework and create predictable, scalable, optimized and efficient lead generation and sales system.
The course covers exactly what you need to do to create a winning strategy. There are no "shortcuts" nor "secrets"... just the foundations of what you need for building a predictable lead generation and nurturing system that actually works in complex B2B sales.
If you expect a one-size-fits-all, "silver bullet" solution, then this course is not right for you. If you want to deepen your knowledge and understanding about what's required to generate B2B sales opportunities in today's crazy-competitive market, then this definitely is something to consider including in your learning program for 2019.
This is my second course from Andrei.
I decided to enroll in System B2B marketing for several reasons:
1) SEO and PPC were ineffective
2) Sales team only generated the reasons why leads don't want to buy our product
3) Our work with existing customers was chaotic and ineffective
I got from the course more than I expected.
After 10 modules, it's hard to understand how our company worked without these tools – like blind kittens.
Got a few new ideas and insights:
+ How to segment and prioritize market segment the right way and plan custom campaigns for every segment
+ SWOT analysis based on competitors analysis
+ How to search for new channels, tools and ways for company's growth
The most valuable skills I got from the course are market segmentation, USP development for each segment, ideal customer profile development, mapping customer journey, competitors analysis and company's positioning.
As a result, I've created a realistic marketing plan which can help to achieve expected sales quota.
Also should admit I enjoyed working with Andrei during the course. He quickly provides comprehensive feedback and delivers much more than I expected.
During the entire course, there was not a single question that would remain unanswered.
Thanks a lot for System B2B marketing and wait for me on your inbound marketing course.
Andrei was hired in 2012 as B2B marketing consultant to introduce our products to the new marketplace, and I'm pleased to say that Andrei met and exceeded his target sales quota and our expectations each year.
Andrei has great customer and marketing background and I have no hesitation to highly recommend him as a skilled B2B marketing consultant.
With a help of Andrei we've implemented full-funnel marketing framework and created effective marketing strategy.
As the result, the customer database increased by 40%.
Andrei has been a true inspiration to me when it comes to B2B marketing.
A true leader that understands the value of building long terms relationships with insane value.
If you are looking for growth in the B2B segment, Andrei is your man.
Before starting the course I was acquainted with many marketing tools but had a problem with a system approach. Every marketing tool alone does not give the result that my company needs so I decided to enroll in a System B2B Marketing course.
Our global goal is to create a systematic approach to marketing in our company. Achieving this in one month is not possible, so we are in the process. Andrei showed the system, we now implement it.
After finishing the course, I got new ideas about lead nurturing and what should be improved.
During the course, we developed an ideal customer profile for several market segments. Conducted competitors analysis. Improved unique selling proposition for our core product. Implemented MQL.
Also, I'd like to underline the practical side of the course: no fluff content, minimum theory, just "listen and implement" content.
Andrei also gave lots of templates that simplify our marketing work and course implementation.
The first thought when I've finished the course was: "I have a work for the next few years" :) and the best thing is that everything is packaged in one effective system.
The course is highly recommended for B2B marketers and founders.
I decided to enroll in System B2B marketing course because had a lack of marketing knowledge.
My core goals were to understand how to apply system marketing approach to my business, how to hire the marketer and how to evaluate his work. All of them were successfully achieved with a help of Andrei. We also hired the first marketer who is also implementing everything from a course.
As a short recap I’d say that this course is an awesome help for all B2B founders.
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